Privacy Policy

Effective Date: 20 September 2026

Console Central UK, operated by Digirealm Trading ("we", "us" or "our"), is committed to protecting your privacy and personal information.

This Privacy Policy explains how we collect, use and share personal information when you visit consolecentral.co.uk (the "Site"), make a purchase, contact us, use our online chat or otherwise use our services.

Information We Collect

Information You Provide to Us

When you browse our Site, place an order, create or use an account, contact us or use customer support, we may collect information including your:

• name;
• email address;
• postal and delivery address;
• telephone number;
• order and transaction information;
• account information;
• product preferences, enquiries and feedback; and
• information you provide during customer-service conversations, including online chat.

Payment information is processed through the payment methods and payment providers made available at checkout.

Information We Collect Automatically

When you use our Site, certain information may be collected automatically, including your IP address, browser and device information, operating system and information about how you interact with the Site.

This information may be collected through cookies, pixels and similar technologies. Where required, we provide choices regarding non-essential cookies through our cookie/privacy controls.

Customer Service, Online Chat and AI

We use Shopify Inbox to provide online customer service. Our online chat may use an AI-powered customer-service agent provided through Shopify to answer questions, provide product and technical information, assist with shopping and help direct customer-service enquiries.

When you use online chat, information you provide in the conversation may be processed by Shopify on our behalf in order to provide the chat and AI functionality. Depending on your enquiry and whether you are signed in, this may include your name, email address, chat messages, customer or account information and relevant order information.

AI-generated responses may not always be accurate. Where an enquiry requires human judgement or action, or where the AI agent cannot reliably resolve the matter, the conversation may be passed to a member of our team.

Please do not provide sensitive personal information in online chat unless it is necessary for us to deal with your enquiry.

How We Use Your Information

We may use personal information to:

• process and fulfil orders;
• provide and administer customer accounts;
• communicate with you about orders, enquiries and accounts;
• provide customer service and technical support;
• respond to online-chat conversations;
• recommend or help identify suitable products;
• improve our Site, products and services;
• prevent fraud and protect the security of our business and customers;
• maintain appropriate business and transaction records; and
• comply with our legal and regulatory obligations.

Where applicable, we may also use your information for marketing in accordance with your preferences and applicable law.

Sharing of Information

We may share personal information where necessary with organisations that help us operate our business and provide our services, including:

• Shopify, which provides our ecommerce platform and services including Shopify Inbox;
• payment providers;
• delivery and courier companies;
• technology, hosting and IT service providers;
• analytics and marketing providers where applicable; and
• professional advisers, regulators, law-enforcement agencies or other authorities where required or permitted by law.

These organisations may process personal information on our behalf or for purposes described in their own privacy information, depending on the service involved.

We may also disclose information in connection with a sale, merger, restructuring or transfer of all or part of our business.

Cookies and Similar Technologies

Our Site uses cookies and similar technologies for purposes including operating the Site, remembering preferences, understanding how the Site is used and, where applicable, marketing and advertising.

You can manage available privacy and cookie choices through the controls provided on our Site and through your browser settings.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing our services, maintaining appropriate business and transaction records, resolving disputes and meeting legal, tax and regulatory requirements.

Different types of information may therefore be retained for different periods.

Your Rights

Under applicable data-protection law, you may have rights in relation to your personal information. Depending on the circumstances, these can include the right to:

• request access to personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• request deletion of your personal information;
• request restriction of certain processing;
• object to certain processing; and
• request a copy or transfer of certain information.

Some rights are subject to legal exceptions and may not apply in every circumstance.

To exercise your rights or ask a question about our use of your personal information, please contact us using the details below.

Security

We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal requirements.

The effective date shown at the top of this policy will be updated when changes are made.

Contact Us

If you have any questions or concerns about this Privacy Policy, our privacy practices or your personal information, please contact:

Digirealm Trading T/A Console Central UK
Sparkenhoe Business Centre
Southfield Road
Hinckley
Leicestershire
LE10 1UB

Email: sales@consolecentral.co.uk
Telephone: (0843) 886 3996